The GQ Fragrance Box Comes With Four of Our Favorite Scents
Every three months, we pile a bunch of GQ editor-endorsed goodies in a box: menswear essentials, top-tier grooming products, gear we want for ourselves. Then we ship that GQ Box—which is always worth way more than it costs—to your house. (You can see more details here, though that’s the gist.) But this marks a big leap forward for the premise. Why? Because today we’re dropping a Box dedicated exclusively to fragrance, packed with four essential scents we can’t get enough of.
What’s inside this limited-edition version of the GQ Box? Good question. Deciding on a signature scent can be a daunting task. But finding a fragrance that’ll still feel like you—or the “you” you aspire to be—six months down the line? Have fun second-guessing your way through an existential crisis. Which is why we’re so amped to introduce you to a quartet of colognes we never get sick of. Together, they represent the answer to a question that’s plagued fragrance heads (and a handful of canny philosophers) since time immemorial: Who do you want to be? You’re about to find out—and for a hell of deal.
That’s because the limited-edition Fragrance Box contains close to $209 in goods—two hundred and nine dollars!—from some of the best-smelling brands in the biz. And it’s limited-edition because, well, we’re not making a lot of these boxes.
So what’s it gonna cost you? That depends.
If you’re not a GQ Box subscriber, the limited-edition Fragrance Box costs $129. (That’s still a screaming deal, given what’s inside would sell for over $209.)
But if you’re already a GQ Box subscriber? You’ll only pay $69.
(This is where we’ll note that each GQ Box costs only $50, and a full-year subscription—with 4 boxes—costs only $190. You can do the math there…)
Viktor & Rolf Spicebomb Infrared Eau de Toilette (50 ml)
Spicy, sensual, and just as explosive as its bottle promises, Viktor & Rolf’s latest EDT—a riff on its most famous scent, now infused with notes of habanero, red berry, and tobacco—is the fragrance you turn to before a big night out. (Retail value: $99)
Hawthorne Wild and Botanic Play Cologne (50 ml)
The upstart cologne experts at Hawthorne specialize in deceptively sophisticated fragrances subtle enough to wear every day. This one opens with sweet notes of blue chamomile and rose, but closes with a smooth, musky finish thanks to accents of suede and saffron. (Retail value: $60)
Ellis Brooklyn Iso Gamma Super Eau de Parfum travel spray (10 ml)
Ellis Brooklyn’s sustainably-minded formula—a woody, vegan EDP with hints of cedar and vetiver—is intentionally pared-down, perfect for newbies and scent obsessives who want to amplify the other colognes on their bureau. (Retail value: $32)
Coqui Coqui Tabaco Eau de Parfum (15 ml)
Coqui Coqui’s pure tobacco scent is one of the best we’ve tried, a crisp, office-friendly spin on the cologne your grandpa swore by that won’t make your cubicle smell like a humidor. (Retail value: $19)