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13 Best Electric Toothbrushes of 2023 That’ll Give You Plenty of Reasons to Smile

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Now, if you’ll just take their advice and start flossing…

Best electric toothbrushes

Photograph by: Matt Martin

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You’re probably here because your dentist or dental hygienist told you to go home and Google “best electric toothbrushes.” Hell, your best friend has probably told you to ditch the manual toothbrush, and we’re going to say it too: You want an electric toothbrush. We have it on good authority (i.e. peer-reviewed evidence) that electric toothbrushes are way more effective at reducing plaque, lowering the change of gingivitis, and generally cleaning your teeth better than a manual toothbrush. It isn’t an enormous stretch to say that the best toothbrush for most people is an electric toothbrush.  

Actually taking your dentist’s recommendation and bagging an electric toothbrush used to be fairly simple—there were only a few reputable brands (like Oral-B and Sonicare) making them, so you didn’t have a lot of options. But, as you know if you’ve listened to a podcast in the last three years, the electric toothbrushes market has been disrupted—just like eyewear (thanks, Warby Parker). Some of the companies doing the disrupting have even moved into selling full-blown oral care regimens including floss and toothpaste. Point is, if you want to buy an electric toothbrush today, you have more options than ever, and it’s a bigger headache to figure out which brand and specific model is right for you.


The Best Electric Toothbrushes, at a Glance

We did all the testing for you and found all the best electric toothbrushes for every purpose, so skip the nitty gritty and get right down to the picks. That smile won’t get pearly white on its own.


How we tested

These toothbrushes have features that range from the useful—like pausing every 30 seconds so that you know to move to a different area of your mouth—to the confounding (why does anyone need a “polish” and a “whitening” mode?). After a broad survey of all the electric toothbrushes on the market, we decided to mostly test models that offered the quadrant pauses, easily replaceable brush heads, and cost less than $100. Later, we tested some promising upgrade options that came well-recommended, too.

Since we started testing brushes back in 2019, we’ve tested almost two dozen different brushes from over 10 different companies (they keep cropping up like weeds). While brushing each morning and evening, we paid close attention to how the brushes felt against our teeth, whether the brush was heavy or uncomfortable to hold, and whether the brush was too loud for a pre-coffee brain to handle. When the toothbrush came with an app (yes, unfortunately toothbrushes have apps now), we tried to asses whether a reasonable person would actually get something out of downloading it. And while we didn’t weigh aesthetics too heavily, we’ll admit to being suckers for something that looks good on a sink ledge. 

We considered all additional features, like extra cleaning modes (shoutout to the“gum health” mode!), and pressure sensors. After all that, we found several you’d actually want to use every day, morning and night. Here are the best electric toothbrushes we’ve tested for a brighter, cleaner smile.


The Best All-Around Smart Electric Toothbrush: Hum by Colgate

Hum by Colgate

Replacement brush heads: $9 for two
App connectivity: Yes
Modes: Deep clean, normal, sensitive

The Colgate Hum is not the first smart electric toothbrush, but it is the first that might actually convince you to spend some part of your morning staring at a disembodied set of teeth on your phone screen. We’ll explain further in a moment—first, the basics: The brush head is gentle, but not so gentle that it feels ineffective. The handle is lightweight, comfortable to hold, and easy to actually maneuver around, so that you don’t miss any spots while brushing. And best of all, its smart features don’t jack up the price of this brush and make it more expensive than other similar electric toothbrushes.

Brushing with the Colgate Hum without connecting it to the app is basically the same experience as brushing with a toothbrush like the Burst (more on that below). Both employ the same back-and-forth brush heads, though the Hum doesn’t have charcoal-infused bristles. The Hum also has a 30-second timer built-in, so that when it pulses, you know to move to another quadrant of your mouth. Unlike the Burst, however, when you hit two minutes, the Hum doesn’t immediately shut itself off. We think this is an advantage, because it allows you to do that oh-so-satisfying final pass over your teeth after the time has elapsed, just in case you missed something.

Back to the app: If you can be convinced to sync the brush head to your phone (a steep hurdle, admittedly), you will get a…guided brushing experience. The app tracks where in your mouth your bristles are aimed in real-time. So, if you’re looking at your phone, it’ll give you target areas to focus your attention, so that you get the front, top, and back of every tooth in every area of your mouth. In this mode, the brush won’t pulse every 30 seconds. Instead, the app prods you to move on from a section of your mouth when it senses you’ve adequately cleaned it. The first time we brushed while using it, it made us brush for almost 3 minutes. But honestly, having something to focus on made the time go by a lot faster. It was actually…kind of a fun game? And, unlike using other smart brushes with overpowered motors, the prolonged brush process here won’t make teeth feel like they are going to vibrate out of your gums. In addition to feeding you helpful data about your session, the Colgate Hum gamifies the whole process with “smile points” that you can use for discounts on refill brush heads and even a new brush.

The best part about these app features—the reports, the active guidance, and the smile points—is that you can access them even if you don’t want to use the app while you’re brushing. Even if you don’t want to bring your phone into the bathroom with you in the morning (or, more likely, would prefer to use that time to scroll Instagram), you can still get genuinely helpful reports to improve your brushing once your Hum and phone sync up at a later time.

To be fair to other smart brushes, this technology isn’t revolutionary. Brushes like the Philips Sonicare DiamondClean and the Oral-B iO have support for offline cleaning built-in. What makes the Colgate Hum special is that it brings these capabilities to a brush that costs less than $100. And furthermore, the tech works just as well. Though it costs less than a third of the price of the DiamondClean, the Colgate Hum doesn’t feel like a compromise at all. Before the Hum, we found the concept of a smart toothbrush contemptible. Now that it exists, it seems like a no-brainer choice for dental health.

The Best Electric Toothbrush for People Who Hate Extra Apps: Burst Sonic

Burst Sonic toothbrush

Replacement brush heads: $8 or $7 with a subscription
App connectivity: No
Modes: Whitening, sensitive, massage

If you value simplicity and do not want a toothbrush that even suggests you download an app, consider the Burst toothbrush. The Burst is the rare product clogging up the promoted posts and stories of your Instagram feed that is actually good. Like those from the Sonicare ads of yore, the Burst’s bristles vibrate back and forth, supposedly tens of thousands of times per minute. Luckily, this doesn’t mean the Burst feels like it’s attacking your teeth—the brush has a really gentle action that was pleasant to wake up to in the mornings. And because the bristles aren’t that long and the brush head isn’t that thick, the brush head fits in any mouth comfortably. We could use it without spraying spit and toothpaste all over our bathroom mirror.

Once the brush’s two-minute timer has elapsed and it turns itself off, you can just leave the Burst on your counter or in your medicine cabinet. The battery life should last for a few weeks of normal use between chargers. When you’re ready to charge it, you just set the toothbrush in its stand and plug the stand’s USB cord into the wall with the included adapter. You could also plug it into your computer, assuming it still has USB-A ports. 

The Burst is a bit pricier than some of the other subscription-based toothbrushes we considered. A brush, available in five colors, will cost you $70 and the subscription for new brush heads costs $7 every 12 weeks. 

One thing about the Burst does give us slight pause: its “charcoal-infused” bristles. Burst and many companies that make charcoal infused toothpaste claim that charcoal gives the toothbrush additional whitening capabilities. As dentists quoted in a report in Scienceline pointed out, “there’s simply not enough evidence to back the promises made for using charcoal for oral hygiene.” This isn’t because all dentists are convinced brushing with charcoal is bad; it’s rather that there hasn’t been enough research done into the topic. The few studies conducted mostly conclude that more studies need to be done. For now, the Burst’s advantages outweigh any of our minor concerns about charcoal, particularly since we’ve been using charcoal grooming products with no issue for the last few years.

The Best Electric Toothbrush for Travel: Quip

Quip toothbrush

Replacement brush heads: $5
App connectivity: No
Modes: Cleaning

We’ve really liked the Quip electric toothbrush since we first tested it a couple years ago. As with the Burst, the Quip includes a two-minute timer and pulses every 30 seconds, so that you know exactly how long to spend in each quadrant of your mouth. Both brush heads also vibrate back and forth, rather than rotate, but the Quip features a tongue scraper on the back of its brush head. You might not really use it, but it’s nice to know it’s there.

The most obvious factor that sets the Quip apart from other brushes is its striking design. It has a sleek, metal handle—closer to the shape of a manual toothbrush than the thick electric toothbrush design you’re probably familiar with. The company can achieve this because the Quip uses a removable battery, which is meant to be replaced every three months rather than recharged. However, we did feel that the silhouette of the removable head, which slides on at an angle, is less of a perk in practice. Unlike other models that have a brush head with a long neck which keeps the (typically) horizontal base of the head out of your mouth, this one seems to collect toothpaste and gunk underneath more readily as stuff slides into the groove. The neck of Quip’s toothbrush head is also squatter than most, so that area is closer to your mouth. Just something to keep in mind if you’re icked-out by germs and bacteria, though all of that could be remedied with more regular cleanings of your toothbrush!

Another downside we’ve found is that the relatively quiet Quip and its soft bristles felt a little gentle on teeth. After the two-minute Quip cycle, we always felt ourselves furrowing our brows, wondering whether we should just brush again. The weaker vibrations might be good for someone who is a chronic over-brusher or hard-brusher (both real problems), but we think most people will feel like our other picks clean their teeth more thoroughly.

That said, the Quip brush is one of the best electric toothbrushes for travel that we’ve tried. This is primarily because it’s so small, but also because of Quip’s multi-use cover. That cover fits over the brush head, to keep it clean while you travel. When you’ve reached your destination, you invert it and can stick it to any flat, glossy surface—like a mirror or tiled wall—and drop your toothbrush in. It’s a trick, kind of like fully unpacking your suitcase, that will make whatever hotel, AirBnb, or guest room you’re staying in feel a bit more like home.

Quip has since released a version of the brush with smart connective features, similar to those on the Colgate Hum. For reasons we’ll get into later, our favorite version remains this O.G. version of the Quip, which costs $45. If you want to save some money, you can also get a colorful plastic version for $30. It works just as well as the metal one, but it looks a bit less sophisticated (and for a measly 15 additional bones, that premium feel is worth the upgrade).

The Best Dentist-Recommended Toothbrush: Pro SYS VarioSonic

PRO SYS VarioSonic Electric Toothbrush

Replacement brush heads: $20 for three
App connectivity: No
Modes: Five speeds of varying intensities

You’d be forgiven for never having heard of the Pro-Sys VarioSonic electric toothbrush. The company that makes it, Benco Dental, mostly sells supplies and equipment directly to your friendly neighborhood molar whisperers. But despite being made by a company that lists several milling machines in its catalog, the Pro-Sys toothbrush actually looks…pretty nice!

Like the majority of the brushes we tested for this guide, the Pro-Sys toothbrushes have a head that vibrates up and down, rather than oscillating back and forth. The biggest comparative advantage of the Pro-Sys brush is that it comes with five different kinds of brush heads, something we generally only see in more expensive brushes like the Philips Sonicare DiamondClean. Those five bristles get increasingly softer, which allows you to have a bit more control over how aggressively the brush cleans your teeth. Regardless of which bristles we used (or which of the five cleaning modes we tried), we found the toothbrush’s motor struck a good balance between being powerful enough to scrape off gunk and plaque, without being so powerful that it induced headaches. And it did all of the above without emitting a level of noise that would wake up a sleeping roommate.

Getting replacement heads for the Pro-Sys brush isn’t as easy or cheap as it is with any of the other brushes we’ve tested. The company doesn’t have a program that sends them to you on a regular interval, nor are they generally stocked in drugstores. You can buy them on Amazon, but you’ll have to pay the slightly-high price of $20 for three. But if it keeps you from having to visit the dentist more than once of twice a year, that’s a price worth paying.

The Best Electric Toothbrush with Rotating Bristles: Oral-B 1000 CrossAction

Oral-B 1000 CrossAction Electric Toothbrush

Replacement brush heads: $17 for three
App connectivity: No
Modes: Daily clean

The Oral-B Pro 1000 uses a different brush head motion than any other option on this list. Instead of vibrating back and forth, the Oral-B bristles quickly rotate clockwise and counterclockwise. The efficacy of one brush motion over the other hasn’t been studied in great detail, so your decision will likely come down to personal preference. For our tester, the rotating bristle motions were not the most forgiving on his sensitive teeth. “Using a brush like this one makes my teeth feel like a wet towel being wrung out,” he added. 

But among the few brushes with this kind of motion we tested, we found the Oral-B brush to be the least unpleasant to use. Sure, its motor is a little jarring, probably not the brush to use if you’re an early riser and your bathroom is close to anyone that like to sleep in. Still, at least the rotational motion on this brush didn’t cause significant tooth pain, like some others. Plus, the Oral-B has all the basic functionality you need, and is so ubiquitous that replacement brush heads (genuine ones and cheap knockoffs) are easy to come by. 

The Best Electric Toothbrush for Saving on Brush Heads: Philips Sonicare 4100

Philips Sonicare 4100

Replacement brush heads: $27 for three
App connectivity: No
Modes: Two intensity settings

If the idea of ordering a toothbrush from a startup company seems fishy, or you don’t want to deal with a subscription service, the rechargeable Philips Sonicare 4100 is one of the best in the brand’s ever expansive line of souped-up teeth cleaners. It’s the “sonic toothbrush” you probably think of when you imagine an electric toothbrush. The Sonicare’s brush head vibration felt just as effective at cleaning as our top pick—and it has the same two-minute timer offering reminder pulses every 30 seconds.The brush is quite powerful, which makes it a little loud. When you’re not quite awake, it can be jarring, but it’s not so bad that it feels like you’re doing construction work in your mouth.

The big advantage of using a brush from a long-standing manufacturer is that you can easily find cheap replacement brush heads for it. While replacement brush heads with the Sonicare logo can cost about $9 each, you can typically find counterfeit brush heads—which work just as well—for about $2 a pop. In the long-term, that would make the Sonicare toothbrush much cheaper than the Burst and the Quip, though you’ll have to actually remember to restock when you run out. The Philips Sonicare brushes also come with a two year warranty.

Our Favorite Fully-Loaded Upgrade Toothbrush: Philips Sonicare DiamondClean Smart 9300

Philips Sonicare DiamondClean Electric Toothbrush

Replacement brush heads: $27 for two
App connectivity: No
Modes: Clean, White+, Deep Clean+, and Gum Health, all with three intensity levels

Frankly, the high-end Philips Sonicare DiamondClean toothbrush is a bit ridiculous. It’s absolutely stacked with bells and whistles: four different types of brush heads (including one for your tongue), four different cleaning modes, a unique charging system, a pressure sensor, and Bluetooth connectivity. When considered altogether, this feels like the exact kind of product that nobody needs. And maybe that’s true. But after brushing with the DiamondClean for a few days, it’s hard to go back to brushing with anything else.

That’s in large part due to just how powerful the DiamondClean’s motor is. This brush uses the same kind of back and forth motor motion as the Burst, Quip, and other Sonicare models, but the bristles on the DiamondClean appear to move a lot faster. We noticed this immediately the first time we used it. It feels kind of like applying a Theragun directly to your teeth, pounding out plaque, massaging away gingivitis. Your teeth might vibrate for a solid 30 seconds after taking the brush out of your mouth. It is a bonafide deep clean.

Among the additional features, the one we’re most enamored with is the charging cup. Most electric toothbrushes are either powered with a replaceable battery or have a charging stand. The DiamondClean is among the latter group, except its charging stand is actually a glass cup. To charge the DiamondClean, instead of having to line up the hole on the bottom of the toothbrush with the end of a stand, as you do with the Burst, Oral-B, and other Sonicare models, you just have to toss it in the cup. It works a lot like wireless charging on newer cell phones. This is a really silly thing to get excited about, but we must admit that there’s something so satisfying about just tossing the toothbrush into the cup and hearing it beep and light up as it charges (it’s like magic!).

Do you need a toothbrush with five different cleaning modes, four different brush heads, and an app that uses your cleaning data to nudge you to buy more brush heads and teeth cleaning products? Absolutely not. For the average person who just wants an excellent electric model and isn’t planning to use the accompanying app—which does a good job of tracking your teeth but also seems pretty unnecessary for daily use—we think the Sonicare 4100 (or the DiamondClean’s slightly less ritzy cousin, the ExpertClean)  is more than equipped to get the job done. Considering that one of our tester’s DiamondCleans started malfunctioning just past the two-year warranty mark, it might be worth springing for a cheaper model anyways. 

But if you’re looking for a brush with the best possible base-level cleaning power, this is the one. And you don’t have to just take our word for it. It’s the toothbrush used by musician Saint Jhn and, reportedly, Beyonce and Jay-Z. Good enough for Hov, good enough for you.

A Sonicare for Those on a Budget: Philips One by Sonicare

Philips One by Sonicare

Replacement brush heads: $7 for two
App connectivity: No
Modes: None

Copping a Philips One instead of a standard Sonicare model is like shopping at a factory version instead of a full-line retail store—you’re getting the brand name at a cheaper price with slightly downgraded quality. The Philips One offers an excellent clean, but it’s nowhere near as powerful as the power wash you’d get from the Sonicare DiamondClean. It’s hard to discern much of a difference between the Philips One and the Sonicare 4100 in terms of brushing power, though the Philips lacks the 4100’s intensity settings so power this thing on and go to town on your teeth. Part of the toothbrush’s appeal, too, is that it comes in some “fun” colors outside of the typical black and white, so think options like a salmon-like pink or an off-white snow. If you’re going from a manual brush to an electric brush, and want to test the waters before splurging on something else, go for the One.

The Best Electric Toothbrush for Kids: Oral-B Kids Electric Toothbrush

Oral-B Kids electric toothbrush

Replacement brush heads: $22 for three
App connectivity: No
Modes: Regular and sensitive mode

We have yet to subject any GQ kiddos to the extensive testing procedures for trying out toothbrushes, but a general survey of the internet says that Oral-B’s Kids toothbrush is the pick to get for the little ones. Any parent knows that it’s a challenge to their young children to brush their teeth, but getting an electric toothbrush in their hands might be the thing that gets them to actually take their oral hygiene seriously. Part of the struggle of getting kids to brush their teeth is reminding them they have to actually scrub those pearly whites. At least with an electric brush, an idle hand still results in some sort of cleaning. The Oral-B’s handle is thick, which we think will help kids get a better grip on the brush without dropping it, and it has a sensitive mode to get kids acclimated to a vibrating toothbrush. These brushes are available in various designs, which are meant to help kids want to brush their teeth, including motifs from some kid-friendly franchises like Disney and Marvel.

The Feature-Loaded, App-Powered Toothbrush: Oral-B iO Series 9 

Oral-B iO Series 9

Replacement brush heads: $30 for four
App connectivity: Yes
Modes: None

The Oral-B iO is one of the most feature-loaded, high-end smart toothbrushes we’ve tested so far. For around $300, you get an electric toothbrush with a rotating brush head, several brush heads and brushing modes, a smart pressure sensor, plus, of course, an app. In many ways, the brush offers a friendly-user experience. Its tracking works well, which ensures you actually brush every part of your mouth. The smart pressure sensor powers a ring of light on the brush itself, that flashes red if you’re brushing too hard. And while having a screen on your toothbrush is absurdly unnecessary, it admittedly makes choosing a brushing mode a lot easier. Plus, when you finish brushing all of your teeth, it displays a smiley face. Honestly, this rules.

The problem with the Oral-B iO boils down to two issues. For starters, what a heavy, metal brush. That heft makes it feel worth $300, but also means sticking with a brushing session for two minutes or longer is kind of tough, like getting suckered into an arm day without your consent. On top of this, the toothbrush head on Oral-B’s brushes are notoriously tall, which means using them requires opening your mouth super wide to accommodate it, then clamping down to make sure you don’t splash toothpaste all over your bathroom mirror. Unless you have a Nick-Kroll-sized mouth, this is kind of unpleasant. Beyond this, the Oral-B iO doesn’t have our favorite luxury feature of the Philips Sonicare DiamondClean Smart 9300: a glass charging cup. It does come with a nice magnetic stand, but that doesn’t look nearly as nice in your bathroom. TLDR; If you’re willing to throw down on a toothbrush and prefer ones with rotating brush heads, we think you’ll be more than happy with the iO.


3 Other Electric Toothbrushes to Consider

Quip smart electric toothbrush

Replacement brush heads: $5
App connectivity: Yes
Modes: None

The Quip smart toothbrush has the exact same body and shape as the regular Quip electric toothbrush. But its internal motor has been swapped with one that can pair with your phone via Bluetooth. This unlocks support for a Quip app and a suite of smart tracking features. Compared to those on the Colgate Hum, these features are a little basic. The data collected is directionally helpful and is presented clearly, but the app doesn’t provide the insight you actually need to take advantage of it. For example, the app keeps track of your “coverage” too broadly to be of much use. Where the Colgate Hum divides your mouth into nine different sections, the Quip divides it into two. All you’ll see from the app is how much time you spent brushing the top and bottom sections of your mouth. This is extremely weird, especially since the brush still pulses every 30-seconds for two minutes, indicating that you’re supposed to approach brushing in four sections. The Quip also keeps track of the number of strokes you make with the brush, but again, beyond telling you that the number probably shouldn’t be over 200, it isn’t clear how this is helpful.

The one feature the smart Quip and the Hum have in common is an internal currency system. And you can actually redeem points you earn by brushing with the Quip to buy things like a travel case and even as real money, in the form of…Target gift cards!? But if you’re actually looking for a smart toothbrush, we think the Colgate Hum edges out Quip’s Smart Electric Toothbrush in every category (aside from design—Quip is really hard to beat when it comes to aesthetics). 

Replacement brush heads: $10 for two
App connectivity: No
Modes: None

If you want an electric toothbrush at a dirt-cheap price, the Gleem is one of the best budget models in the game. Sure, it doesn’t have the same name recognition of some others on this list, but it’s got the most basic features one expects from an electric toothbrush, including an accurate timer that pulses every 30 seconds and ends after two minutes. It sadly doesn’t include any fancy modes, but it does have a powerful motor, and honestly no one needs eight different ways to brush anyways. After a while using the Gleem, our tester reported back a clean bill of health from his dentist (besides having some, uh, flossing issues). Like the Quip, this one has a removable AAA battery. No one is going to send you one every three months, but even if they would, you’re smart enough to know you can just go down to a pharmacy and get a pack of a bunch of them for less, right?

hum by Colgate battery-powered toothbrush

Replacement brush heads: $9 for two
App connectivity: Yes
Modes: Normal, sensitive

If you’re looking for an alternative to the Gleem toothbrush, consider Hum’s cheaper, battery-powered version of our top pick. We haven’t put it through the GQ toothbrush testing gauntlet, but it’s a similarly cheapo model that offers plenty of the same features as the rechargeable version, albeit $40 cheaper and requires a pair of AAA batteries that need to be replaced every 90 days (or at the same cadence as you would replace the brush head. The battery-powered Hum also does fewer strokes per minute (20,000 strokes compared to the rechargeable’s 30,000) and the more basic Hum lacks a deep clean mode. Other than those key differences, the app connectivity is identical to the rechargeable model and it’s a worthwhile pick for bargain shoppers.

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